Bahtera Adi Jaya’s participation in the prestigious Indonesia Cosmetic Ingredients (ICI) 2025, held at Grand City Lifestyle Mall & Convex Convention Hall, Surabaya, on October 1–2, 2025, successfully captured the attention of both national and international beauty industry professionals.

By presenting the Future-Proof Skin Wellness concept, Bahtera emphasized that wellness is not merely a passing trend, but a real necessity that has increasingly become a key focus in the development of modern beauty products.

This concept demonstrated how science, innovative active ingredients, and sensorial experiences can merge to create a more holistic approach to long-term skin health.

Sensorial Experience at the Bahtera Booth

One of the main highlights of ICI 2025 was Bahtera’s booth, which featured an interactive wellness concept. Visitors were able to directly try various prototype product formulations developed by the company, and even take home some of them as exclusive souvenirs.

This approach provided an experience that was not only informative but also personal, allowing visitors to feel firsthand how active ingredients can deliver real benefits for the skin. Throughout the exhibition, the Bahtera team also actively engaged in discussions with brand owners, formulators, and beauty professionals about the potential and applications of the latest active ingredients.

The Relevance of the Future-Proof Skin Wellness Concept

The issue of skin wellness has been receiving increasing attention from both industry professionals and end consumers. The approach introduced by Bahtera aligns with the direction of the global beauty industry, which now emphasizes sustainable skincare, rather than instant results.

Through the Future-Proof Skin Wellness concept, Bahtera invites industry players to view skincare from a long-term perspective — where health, resilience, and balance become the main foundations for future beauty innovations.

Seminar: Unlocking the Future of Skin Longevity

As part of its participation in ICI 2025, Bahtera also supported a seminar titled “Unlocking the Future of Skin Longevity,” presented by Issei Haruta, Business Development, Beauty Care Solutions, BASF Asia Pacific.

This session discussed innovations in active ingredients that support the concept of Skin Longevity, in line with global trends shifting toward long-term skincare and skin resilience against external factors. The seminar became one of the key moments that reaffirmed the beauty industry’s new direction toward science-based and sustainable approaches.

Impact and Impressions During the Exhibition

Over the two-day exhibition, enthusiasm for Bahtera’s booth was high. Many industry participants expressed strong interest in the active ingredient solutions presented, while also opening up new opportunities for collaboration with Bahtera.

Through this participation, Bahtera successfully strengthened its image as a visionary and future-oriented partner, one that not only offers products but also brings forward ideas and new directions for the growth of Indonesia’s beauty industry.

Commitment to Innovation and Sustainability

Following its success at ICI 2025 Surabaya, Bahtera Adi Jaya reaffirmed its commitment to continuously deliver scientifically proven and sustainable innovations, beneficial for both the skin and the environment.

Bahtera also plans to remain actively involved in various future industry events and exhibitions to expand collaborations and present more innovative solutions for customers and business partners across Indonesia.

About Bahtera Adi Jaya

Bahtera Adi Jaya is a distributor of cosmetic and personal care ingredients in Indonesia, focusing on innovation, quality, and sustainability. With strong experience and a global network, Bahtera provides active ingredient solutions for a wide range of product categories, including face care, body care, hair care, sun care, and baby care.

Through its commitment to science and long-term partnerships, Bahtera continues to support the growth of a beauty industry that is healthier, more sustainable, and relevant to the needs of today’s consumers. Find your solutions with Bahtera here.