Sustainability has become an important part of the paint and coatings industry's strategy. Regulatory pressure, market demand, and the need for operational efficiency are encouraging manufacturers to evaluate more environmentally friendly formulations, including waterborne systems with lower volatile organic compound (VOC) content.

Three key factors are driving this transition:

VOC emission regulations — Paint manufacturers need to consider applicable environmental requirements in their target markets, particularly when exporting products or supplying multinational customers.

Buyer and end-user expectations — Contractors, property developers, and industrial users are increasingly considering sustainability in their material procurement decisions. This encourages manufacturers to evaluate their products' environmental performance while meeting technical requirements.

Operational efficiency — Transitioning to more environmentally friendly formulations requires evaluating raw materials, production processes, and quality control. When properly planned, formulation optimization can improve material efficiency and help manufacturers meet market needs.

To achieve high-quality coatings, manufacturers need to carefully select raw materials, including pigment dispersing agents, rheology modifiers, and coalescents.

How Do Pigment Dispersing Agents Affect Paint Quality and Formulation Efficiency?

Optimal pigment dispersion plays an important role in determining color strength, gloss, storage stability, and pigment utilization efficiency. In waterborne systems, the dispersion process must account for the compatibility of pigments, binders, and other formulation components.

In general, solvent-based and waterborne systems have several differences that manufacturers need to consider.

CriteriaSolvent-BasedWaterborne
Main mediumOrganic solventsWater
Dispersion processDepends on solvent characteristics and material compatibilityRequires appropriate pigment wetting and stabilization
Binder compatibilityDepends on the resin systemMust be compatible with polymer emulsions
VOC considerationsRequires attention to solvent contributionsPotentially lower VOC content
Final qualityDepends on formulation and processingDepends on formulation and additive selection

Selecting the right dispersing agent can help improve pigment stability, optimize material usage, and maintain product quality during storage. Manufacturers should also evaluate the compatibility of additives with the overall formulation to ensure that coating performance meets the intended application requirements.

Read more: Dispersing Agents: The Secret Behind High-Quality Coatings

What Is the Role of Rheology Modifiers in Eco-Friendly Waterborne Paint Formulations?

Rheology modifiers control paint viscosity under different shear conditions. This parameter affects application using brushes, rollers, or spray guns, as well as characteristics such as leveling, sag resistance, and storage stability.

In waterborne formulations, manufacturers need to balance these properties. Paint with excessively low viscosity may sag on vertical surfaces, while excessively high viscosity can make application difficult and affect the final finish.

The selection of a rheology modifier should consider the binder type, pigment characteristics, application method, and desired finish.

Several aspects should be evaluated:

  • High-shear viscosity: Affects ease of application and paint flow during use.
  • Low-shear viscosity: Helps maintain storage stability and reduce sagging on vertical surfaces.
  • Leveling: Influences surface smoothness and appearance after application.
  • Formulation compatibility: Ensures that the thickener performs appropriately with the binder system and other additives.

Proper rheology optimization helps manufacturers achieve a balance between application properties, product stability, and final coating quality.

How Do You Choose the Right Coalescent for Waterborne Paint Systems?

A coalescent is an additive that supports film formation in polymer emulsions. It helps polymer particles merge during drying to produce a continuous film with suitable properties.

One important parameter in this process is the Minimum Film Formation Temperature (MFFT), the minimum temperature at which a polymer emulsion can form a continuous film. If the application temperature falls below the MFFT and the formulation is unsuitable, the coating may not form a proper film.

When selecting coalescents for more sustainable formulations, manufacturers should consider several factors:

  1. Binder compatibility — Different resin types have different film formation characteristics and coalescent requirements.
  2. Usage efficiency — Dosage should be optimized to achieve proper film formation without excessive additive use.
  3. VOC contribution — VOC contributions from all formulation components should be considered, not just one ingredient.
  4. Evaporation rate — The evaporation characteristics of a coalescent can affect film formation and drying time.

By evaluating these factors, manufacturers can develop formulations that balance coating quality, processing requirements, and environmental targets.

Environmental requirements and sustainability expectations across supply chains are encouraging manufacturers to reassess their paint formulations. For manufacturers serving export markets or multinational customers, understanding the requirements of target markets is an important part of product development strategy.

Several areas deserve attention:

VOC standards and requirements — Manufacturers need to ensure that their formulations and related emissions claims comply with the requirements applicable to their product categories and target markets.

Green building certifications — Schemes such as GREENSHIP, LEED, and EDGE can influence material selection in sustainable building projects. Requirements should be reviewed according to each scheme's assessment criteria and the relevant product category.

Supply chain sustainability — Companies in property development, automotive, and manufacturing may impose environmental requirements on their suppliers. Raw material documentation and transparent product information are becoming increasingly relevant in procurement processes.

Export market access — Manufacturers targeting international markets need to understand local environmental requirements before marketing their products. Evaluating formulations early in the development process can help anticipate these needs.

Read more: Strategies for the Paint Industry to Overcome Emerging Challenges

What Are the Main Technical Challenges in Transitioning to Waterborne Paint Formulations?

Transitioning from solvent-based to waterborne systems involves more than replacing solvents with water. It requires evaluating material compatibility, formulation stability, application processes, and final coating properties.

1. Pigment dispersion stability

Waterborne systems require suitable approaches to pigment wetting and stabilization. Dispersion instability can affect color, gloss, and storage quality. Dispersing agents should therefore be selected according to the pigment and binder types.

2. Film formation at low temperatures

Film formation depends on the MFFT and environmental conditions during drying. Formulations must be adjusted to ensure proper film formation under the intended application conditions without compromising VOC targets.

3. Balancing the rheological profile

Manufacturers need to balance storage viscosity with application ease and sag resistance. Combining different thickener types may be worth evaluating when a single ingredient cannot meet all formulation requirements.

4. Substrate wetting

Certain surfaces, including smooth or difficult-to-wet substrates, can present challenges for waterborne systems. The compatibility of wetting agents with the binder and the adhesion properties of the final coating should be assessed.

5. Drying time

Humidity and ambient temperature can affect coating drying, particularly in tropical conditions. Testing under relevant application conditions helps manufacturers determine suitable formulations and processing parameters.

Read more: Waterborne Coating Solutions: Innovations in Eco-Friendly Defoamers and Wetting Agents

FAQ: Sustainable Coatings

What is the main difference between waterborne and solvent-based coatings?

The main difference is the carrier medium: water in waterborne systems and organic solvents in solvent-based systems. The impact on VOC content, application performance, and final coating quality depends on the overall formulation.

Why is dispersing agent selection important in paint formulations?

Dispersing agents help wet and stabilize pigments to ensure even distribution. Choosing the right agent can help maintain consistent color, gloss, and product stability.

What is MFFT, and why is it important in waterborne paint formulations?

MFFT is the minimum temperature required for a polymer emulsion to form a continuous film. This parameter helps manufacturers evaluate formulation requirements for achieving proper film formation under the intended application conditions.

Are waterborne paints always VOC-free?

No. Waterborne systems use water as their primary medium, but their formulations may still contain components that contribute to VOC content. Actual VOC levels must be assessed based on the formulation and product testing.

How can manufacturers develop more sustainable coating formulations?

Start by defining performance targets and environmental requirements, then evaluate raw materials, formulation compatibility, and processing conditions. Technical testing is necessary to ensure that formulation changes continue to meet application requirements.

Sustainable Coating Additives from Bahtera Adi Jaya

Bahtera Adi Jaya provides raw material and additive solutions to support formulation needs in the paint and coatings industry. The following products may be considered according to the coating system and application requirements.

ProductFunctionSystem
EFKA PX 4310Pigment dispersionSolvent-based
EFKA PX 4320Pigment dispersionSolvent-based
Dispex Ultra PX 4585Dispersing agentWaterborne
Rheovis PE 1320Associative polyether rheology modifierWaterborne
Rheovis PU 1250 ECAssociative polyurethane rheology modifierWaterborne

Additive selection should be aligned with the binder type, pigment characteristics, performance targets, and formulation requirements. The Bahtera Adi Jaya team can discuss material requirements and provide relevant technical information to support evaluation and trials.

Contact Bahtera Adi Jaya for formulation consultations, sample requests, technical documentation, and pricing information.

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